KARAT — Ivan Familiar

Hello, World! I'm Iván Familiar, a freelance designer and graphic design professor at EASD Castelló. I'm passionate about interaction design and digital products, as well as typography and its relationship with motion graphics. As a designer, I'm increasingly interested in exploring how design evolves and adapts to new contexts, and its innate ability to create connections between people, technology, and the real world. My work is driven by curiosity about how motion, typography, and interactive elements shape perception and storytelling, always aiming for clarity and impact.

Areas of work:
– Visual identity
– Web design
– Motion graphics
– Editorial design
– Creative advertising

Shall We Talk?

Client:
Karat FoodsYear:
2023Type of work:
Identity, packaging

Karat in Greek is carob seed and the etymological root of carat, a unit of measurement of weight in precious stones such as diamond.
For the design of this brand we were inspired by this idea of imperfection, typical of the diamond yet to be polished. To that end, we created a custom typography that would show that personality, imperfect but elegant at the same time. Likewise, we also designed their packaging, establishing a visual metaphor with the only ingredient of this food, the carob pod.

ADCV Finalist 2024 (Graphic packaging category)

Phone
657719519Mail
hello@ivanfami.com

Feel free to contact me for works or collaborations!