Ivan Familiar

Hello, World! I'm Iván Familiar, a freelance designer and graphic design professor at EASD Castelló. I'm passionate about interaction design and digital products, as well as typography and its relationship with motion graphics. As a designer, I'm increasingly interested in exploring how design evolves and adapts to new contexts, and its innate ability to create connections between people, technology, and the real world. My work is driven by curiosity about how motion, typography, and interactive elements shape perception and storytelling, always aiming for clarity and impact.

Areas of work:
– Visual identity
– Web design
– Motion graphics
– Editorial design
– Creative advertising

Shall We Talk?

Client:
Espai d’Art Contemporani de Castelló

Year:
2024
Type of work:

Identity and editorial

“Filtracions” by Pilar Beltrán and “Reclinar la imagen, torçar el gest” by Nicoleta Moise are two exhibitions that have coexisted at the Espai d’Art Contemporani de Castelló between the months of March and June. For the graphic development we have reported on the links between the fundamental concepts of both exhibitions. Flexibility and organicity, twisting or the relationship with the past are the fundamental axes on which we have based ourselves for the development of this graphic identity.

Client:
Karat FoodsYear:
2023Type of work:
Identity, packaging

Karat in Greek is carob seed and the etymological root of carat, a unit of measurement of weight in precious stones such as diamond.
For the design of this brand we were inspired by this idea of imperfection, typical of the diamond yet to be polished. To that end, we created a custom typography that would show that personality, imperfect but elegant at the same time. Likewise, we also designed their packaging, establishing a visual metaphor with the only ingredient of this food, the carob pod.

ADCV Finalist 2024 (Graphic packaging category)

Client:
Institut Valencià de CulturaYear:
2023Type of work:
Identity, Campaign, Motion

The IVC Castelló is a public institution that consists of different spaces intended for the dissemination of culture. To promote its 22/23 season, the objective was to make them visible. Taking into account their architectural characteristics, we generated a language that would allow them to be unified and, in turn, make them recognizable. Through a contemporary code and a vibrant range, together with the claim “IVC: The culture we inhabit”, an attempt was made to bring these places closer to the different audiences of the province.

Collaboration: Milkman Disseny

Client:
Mas de Picando Restaurante
Year:
2024
Type of work:
Identity and web

Mas de Picando is a family-run restaurant with over 50 years of history, located in Les Useres, Castellón. Nestled in the unique surroundings of l'Alcalatén, the restaurant offers a gastronomic experience that highlights the local culinary culture. It has its own vegetable garden just a few meters from the premises, where they grow fruits and vegetables used in their dishes, as well as olive trees for producing their own oil. Their specialties include seasonal dishes, slow-cooked rabbit with mushrooms and snails, Tombet de les Useres, and wood-grilled meats.
Based on these values, we designed a visual identity, a photographic treatment, and a website that conveys this distinctive essence.

Client:
Grinbow
Year:
2024
Type of work:
Identity and social media

Client:
MAM Escola de Música d’Almassora
Year:
2021
Type of work:
Visual identity, wayfinding

Phone
657719519Mail
hello@ivanfami.com

Feel free to contact me for works or collaborations!